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Delice for the UK. (Marketing).

Publication: Grocer
Publication Date: 07-JUN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Delice for the UK. (Marketing).(Migros-Genossenschafts-Bund)(Brief Article)

Article Excerpt
Swiss retail and manufacturing giant Migros is bidding to establish a foothold in the UK with a new range of chocolate and biscuits under the company's Swiss Delice banner.

Migros, which has a turnover of 9bn [pounds sterling] worldwide, launched the brand in other parts of the world nine...

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