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Old Spice Sponsors Festival in the Pit to Help Community Celebrate Dubious Distinction; Northern Nevada Community Festival Draws Visitors to Battle Mountain - the ''Armpit of America'' - for Armpit Beauty Pageant, Sweat T-Shirt Contest, Deodorant Tosses.

Publication: PR Newswire
Publication Date: 11-AUG-03 		Format: Online - approximately 735 words
Delivery: Immediate Online Access

Article Excerpt
CINCINNATI, Aug. 11 /PRNewswire/ -- When Washington Post writer Gene Weingarten named the small community of Battle Mountain, Nev. the "Armpit of America," the unsuspecting northern Nevada town banded together and embraced the new title. The inaugural Festival in the Pit was celebrated with the slogan -- "Only Inches From Your Heart." Receiving word of the town's unique event, the Old Spice brand immediately offered to sponsor the event and to help the town celebrate its lighthearted title. The three-day Festival in the Pit, presented by Old Spice, will kick-off on August 15, 2003.

"As the leading antiperspirant/deodorant for young guys, it's a natural fit for Old Spice to...

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