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NPD Group: Apple''s iTunes Music Store Successfully Translates Brand Awareness into Usage.

Publication: Business Wire
Publication Date: 31-JUL-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Business Editors

PORT WASHINGTON, N.Y.--(BUSINESS WIRE)--July 31, 2003

Awareness of paid music download sites varies, but convincing consumers to use them is a more difficult proposition

According to The NPD Group, there is strong consumer awareness for paid music download sites, but convincing consumers to actually use them appears to be a more difficult proposition. Among companies that have entered the paid download arena, Apple's iTunes Music Store has been the most successful so far at translating consumer awareness into actual usage. On the other hand, companies like Rhapsody and Pressplay that boast a longer history in this arena and a broader base of potential users have less awareness and very low usage rates.

NPD reports that the iTunes Music Store reached 20 percent awareness among all consumers aged 13 and over based on a survey conducted in June of this year....

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