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Buick Unveils the Brand New Rainier Online Using Viewpoint Technology.

Publication: Business Wire
Publication Date: 31-JUL-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Business Editors

NEW YORK--(BUSINESS WIRE)--July 31, 2003

Buick is launching the brand new Buick Rainier, a mid-size SUV, using Viewpoint Technology to deliver an interactive vehicle presentation on the web as well as offline in kiosks, CD-ROM's and more.

Viewpoint Corporation (Nasdaq: VWPT), a leading provider of interactive media, created a highly interactive experience that features a 3D model of the Rainier. The experience is a component of an integrated marketing campaign developed by Buick and its interactive agency, i33 communications, to demonstrate Rainier's key features that differentiate the Rainier from other vehicles.

Buick chose to incorporate an interactive marketing experience to enhance the strong loyalty base of Buick clients and reach a new, younger demographic. The Viewpoint interactive3D demonstration and the online promotional offer, Tiger Trap, are two examples of how Buick would like...

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