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America Online Introduces AOL 9.0 Optimized.

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DULLES, Va.--(BUSINESS WIRE)--July 31, 2003

Exclusive Preview Available for AOL(R) for Broadband Members

New Version of the AOL(R) and AOL(R) for Broadband Services Is Designed to Enhance Consumers' Online Experience

America Online, Inc., the world's leading interactive services company, today announced the introduction of AOL(R) 9.0 Optimized, the latest version of the AOL and AOL(R) for Broadband services, and the beginning of the "Members First" download campaign. On Friday, August 1st, AOL for Broadband members using the Microsoft(R) Windows(R) XP and Windows(R) 2000 operating systems will be the first to get an exclusive, preview copy of the new version before the product is generally released in stores and marketing outlets this fall. All other AOL members will be notified online in the coming weeks as AOL 9.0 Optimized is available for them to download. Members can also order a free AOL 9.0 Optimized CD in the online upgrade area.

The most compelling upgrade in AOL history, AOL 9.0 Optimized includes a number of valuable new and enhanced features designed to help members get the most from being online. During a special online promotional campaign, a record 2.8 million AOL members signed up to receive an automatic alert when AOL 9.0 Optimized is available to download. And pre-release usage of the product during beta testing surpassed expectations with active participation from more than 150,000 members.

Jon Miller, AOL's Chairman and CEO, said: "Our members told us exactly what they want in their AOL service and AOL 9.0 Optimized was built in response. No matter how members and their families connect to the AOL service - whether by dial-up or by adding the AOL for Broadband service to a basic high-speed connection - this upgrade will allow each person to create the online world that they want. Once again, the Company that encouraged generations of people to experience the Internet, is delivering a consumer-focused online service that provides real value, enjoyment, and the most ease and convenience available."

Throughout this fall, AOL will ramp up a multi-faceted marketing campaign to build momentum around the AOL 9.0 Optimized release. As part of this campaign, AOL will integrate online promotions,...