Home | Business News | Browse by Publication | M | Marketing Week

Airwick unveils ''deodorant-style'' air-freshener range. (News).

Publication: Marketing Week
Publication Date: 10-JUL-03
Format: Online - approximately 204 words
Delivery: Immediate Online Access
Full Article Title: Airwick unveils ''deodorant-style'' air-freshener range. (News).(Reckitt Benckiser PLC product launch)(Brief Article)

Article Excerpt
Reckitt Benckiser is to launch a line of click-spray household air fresheners in August under the Airwick brand.

The teardrop-shaped air fresheners will contain technology closer to deodorants than traditional domestic odour controlling products, with a one-press concentrated spray that promises instant freshness. Several new fragrances will also be...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Marketing Week
ASA blasts Knorr Vie health claim. (Digests).(Advertising Standards Au..., July 10, 2003
Hasbro revamps My Little Pony to draw younger girls. (Digests).(market..., July 10, 2003
The Independent Television Commission. (Digests).(Toyota Corolla adver..., July 10, 2003
EMAP Performance. (Digests).(layoffs)(Brief Article), July 10, 2003
Sky One. (Digests).(Brief Article), July 10, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.