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Marketing through relationships. (Trade Talk).

Publication: Grocery Headquarters
Publication Date: 01-JUL-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
IT'S TAKING MORE EFFORT THESE DAYS FOR SUPERMARKETS TO KEEP THEIR CUSTOMERS AWAY FROM CONVENIENCE STORES, DRUGSTORES AND MASS MERCHANDISING OUTLETS. ONE KEY TO RETAINING SHOPPERS IS THROUGH BUILDING RELATIONSHIPS WITH THEM, AN IDEA THAT IS TAKING SHAPE THROUGH A STRATEGY CALLED RELATIONSHIP...

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...MARKETING. THE NEWEST EXAMPLE OF SUCH...

NOTE: All illustrations and photos have been removed from this article.



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