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Local Credit Union succeeds on "Island-style" service. (Advertising Supplement).

Publication: San Diego Business Journal
Publication Date: 30-JUN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Local Credit Union succeeds on "Island-style" service. (Advertising Supplement).(architectural diversity of San Diego)

Article Excerpt
Effective branding can prove a difficult task in the world of finance and banking. Service seems straightforward and there aren't too many avenues to make one APR or interest rate more attractive than the next. Because of this, most people wouldn't describe banking experiences as "lively."

But, two and a half years after rolling out its "Come to the Island" experience, North Island Financial Credit Union (NIFCU) has managed to develop one of the most identifiable brands in San Diego. NIFCU's island pasis offers a respite from things that are dull or difficult.

The credit union's "Polymorphous Paradise" artwork, celebrating...

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