|
Article Excerpt
The old adage, "what doesn't kill you can only make you stronger" is trite true, as the winemakers in Temecula's Wine Country are seeing firsthand. After half the region's grape vines succumbed to Pierce's Disease, the area is now on the rebound. Growers and vintners alike are replanting and investing millions of dollars in new vineyards, wineries, restaurants and bed and breakfasts.
Pierce's Disease is the insect-borne bacterial infection that caused an estimated $20 million worth of damage to Temecula vineyards. The scourge, spread by the hard-flying glassy-winged sharpshooter, is now under control, thanks to low-key pesticides, natural predators and vineyard practices.
"It's hard to say how this happens and I wouldn't wish Pierce's Disease on anyone, but where it hurt, it has made us stronger," said Peter Poole, president of Mount Palomar Winery.
Just as Northern California bounced back from a bout with the vine-destroying phylloxera epidemic more than a decade ago, so has the Temecula Valley recovered from this near-fatal encounter with Pierce's Disease. The grape growing region now is home to about two-dozen wineries and more are on the way.
Leading the way is Jim Carter, a born-again entrepreneur from Orange County who is betting upwards of $20 million that Wine Country will become a destination resort on par with the fabled Napa Valley...
|
|
More articles from San Diego Business Journal
Luxury penthouses offer up San Diego's best views. (Advertising Supple..., June 30, 2003
Creating a distinctive home with simulated rockwork. (Advertising Supp..., June 30, 2003
Work with advisors on how to avoid estate planning pitfalls. (Advertis..., June 30, 2003
Credit Unions report healthy growth despite weak economy: net income, ..., June 30, 2003
Area Credit Unions.(Brief Article), June 30, 2003
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
