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All-Star Game fails to better TV ratings.

Publication: The Washington Times
Publication Date: 17-JUL-03 		Format: Online - approximately 751 words
Delivery: Immediate Online Access
Full Article Title: All-Star Game fails to better TV ratings.(SPORTS)

Article Excerpt
Byline: Eric Fisher, THE WASHINGTON TIMES

Despite an unprecedented marketing push and the addition of home-field advantage in the World Series as a prize to the winning league, baseball's All-Star Game failed to improve its TV ratings from last year's record low marks.

Tuesday night's game garnered a 9.5 rating and a 17 share, identical to last year's game in Milwaukee that ended in a 7-7 tie. Each ratings point represents about 1.07 million U.S. homes with TV, while the share denotes the percentage of televisions in use tuned to a particular program.

Before the game, Fox Sports president Ed Goren predicted a minimum 10 percent increase over last year's rating...

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