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Article Excerpt
An editorial appearing in the Providence Journal Dec. 30, 2002, reads as follows:
"There is, in New Bedford, a classy woman we know who works as a receptionist. Affixed in her work space, where only she can read it, is this sign: "Director of First Impressions." She understands that those who telephone or walk into this place of business first encounter her. Their first impressions of the business flow directly from how she first impresses them."
I wonder how many companies realize how important first impressions are and the enormous impact they have on the business. Many people decide to go elsewhere based solely on their first encounter with a company representative, whether that's the receptionist, a telephone operator, a sales representative, or...
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