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Retooled ValueClick rolls up firms to supplement offerings. (Corporate Focus).

Publication: Los Angeles Business Journal
Publication Date: 23-JUN-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
VALUECLICK Inc., an Internet advertising provider whose shares rode the dot-corn bubble to under $2 per share, has retooled and investors have taken notice.

A shift in strategy that started in late 2000 has remade the Westlake Village company from one that tracks advertising performance for other firms to one that sells Internet ad space, using its technologies to track the effectiveness of that advertising.

When the bottom fell out of the Internet ad market, the company lost most of its customers. To rebuild, ValueClick began selling ads across a network of affiliated Web sites.

Feeding the new focus has been a spate of acquisitions, capped earlier this month with the purchase of Agoura Hills-based Internet...

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