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First-time buyers still key market for sellers.

Publication: San Diego Business Journal
Publication Date: 12-MAY-03 		Format: Online - approximately 424 words
Delivery: Immediate Online Access
Full Article Title: First-time buyers still key market for sellers.(housing)

Article Excerpt
With housing prices still rising, selling homes to first-time buyers is more of a challenge.

"I think we're seeing more attached product to keep our price points lower," said Martin Lighterink, president of KB Home's San Diego division.

The Los Angeles-based homebuilder's target market is the first-time buyer and first-time move-up buyer.

"We try to keep our price points lower to appeal...

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