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Tesco tops online brand affinity index; Supermarket superbrand Tesco fares the best in a brand affinity index examined in Continental Research`s Autumn 2004 Internet Report.

Publication: M2 Presswire
Publication Date: 31-AUG-04
Format: Online - approximately 627 words
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-31 August 2004-CONTINENTAL RESEARCH: Tesco tops online brand affinity index; Supermarket superbrand Tesco fares the best in a brand affinity index examined in Continental Research`s Autumn 2004 Internet Report(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:09012004

Internet users were asked to rate 14 online company brands on a score of 1 to 10 on how appealing they found the image and overall feel of the company. A score of meant that the user was unaware of the company. The minimum score a company could achieve was and the maximum was 1000. Tesco leads...

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