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...results would be of use to businesses everywhere, Gallup has always been a large proponent of one-to-one communication. In the early days, Dr. George Gallup wrote a column made available to the news media, in which he delivered his first-hand interpretation of the front lines of American popular opinion. Over time, however, the media began to do its own interpretation of Gallup results, which placed unwanted filters in the path of Gallup's direct delivery mechanism.
Times have changed, though, and Web and email delivery have provided The Gallup Organization with an even more direct pipe than Dr....
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