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... More developments at McD''s.

Publication: The Food Institute Report
Publication Date: 16-JUN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: ... More developments at McD''s.(advertising and price increases)(Brief Article)

Article Excerpt
A new ad campaign with the theme line, "I'm lovin' it," is being launched by Oak Brook, IL-based McDonald's Corp. It is an expression on which McDonald's claims a trademark, observed Forbes.com. It replaces the old theme line, "We love to see you smile."

On the international front, meanwhile,...

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