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Tempest on a billboard.

Publication: Dance Magazine
Publication Date: 01-JUL-03
Format: Online - approximately 488 words
Delivery: Immediate Online Access
Full Article Title: Tempest on a billboard.(controversy about ESPN ad campaign)

Article Excerpt
The New York dance community was up in arms last winter about an ESPN advertising campaign featuring the Dallas Cowboy cheerleaders. "Without Sports," read the ad, "They'd Just Be Dancers." The ad was part of a series by the all-sports cable channel that was centered around how empty life would be without sports. It was intended to be funny, but dancers in New York--where the ad campaign was first seen on subways,...



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