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Magid: 30% of Promos Send Viewers Running.

Publication: TelevisionWeek
Publication Date: 09-JUN-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Magid: 30% of Promos Send Viewers Running.(TV Currents)(promotional spots for newscasts are undermining audience trust)(Brief Article)

Article Excerpt
Byline: James Hibberd

Promotions aired on affiliate stations are the most effective means of driving viewers to a newscast, yet many are undermining audience trust. This was the conclusion of a Frank N. Magid Associates study released at the three-day Promax & BDA conference last week.

According to the...

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