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Promax Gets New Home; Conference Moves to N.Y. in 2004, Mulls Promotional Upfront.

Publication: TelevisionWeek
Publication Date: 09-JUN-03 		Format: Online - approximately 822 words
Delivery: Immediate Online Access
Full Article Title: Promax Gets New Home; Conference Moves to N.Y. in 2004, Mulls Promotional Upfront.(TV Currents)(changes at the Promax conference)

Article Excerpt
Byline: Chris Pursell

Fire marshals interrupting packed panels. A move to New York City. More attendees from Nick at Nite/TV Land than from ABC. The potential birth of promotional upfronts. Welcome to the new Promax, a conference determined to redefine it's image after a down economy that dipped attendance in recent years.

With registration for the event slightly down but approaching 2,500 people, Promax&BDA CEO Jim Chabin set out to capitalize on the convention's strengths, announcing a move of the annual conference to New York next year that would play to a growing cable crowd and Madison Avenue.

Perhaps the biggest step for Promax as it heads to New York next year is consideration of a "promotional upfront'' designed to wrap media...

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