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PRIMIS, a Marketing Information Services Leader Launched with Purchase of AccuData America.

Publication: Business Wire
Publication Date: 13-JUN-03 		Format: Online - approximately 751 words
Delivery: Immediate Online Access

Article Excerpt
Business Editors

CHICAGO--(BUSINESS WIRE)--June 13, 2003

A new leader in the marketing information services arena was created today with the announcement of PRIMIS Marketing Group's acquisition of AccuData America. PRIMIS was formed to be a major provider of integrated marketing information solutions that help businesses manage end-to-end customer relationships.

Industry veteran Robert K. Sher, has been named Chief Executive Officer of PRIMIS. Mr. Sher is joined by Daniel P. DiCaro, Chief Operating Officer, and E. Jeffrey Lyons, Executive Vice President of the new company.

Mr. Sher was Founder and CEO of KnowledgeBase Marketing, Inc., President of Donnelley Marketing, President of May & Speh Direct, and EVP at Metromail. Mr. DiCaro was...



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