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Bravo stretches, adds viewers & advertisers.

Publication: Advertising Age
Publication Date: 09-JUN-03 		Format: Online - approximately 805 words
Delivery: Immediate Online Access
Full Article Title: Bravo stretches, adds viewers & advertisers.(Cable TV)

Article Excerpt
Byline: DAISY WHITNEY

Jeff Gaspin used to view the Bravo cable network as the home for opera, ballet and other "crusty'' fare. Now his job is to change that perception while not abandoning Bravo's artsy tradition.

Mr. Gaspin is president of Bravo and exec VP-alternative series, long-form and program strategy at NBC Entertainment. General Electric Co.-owned NBC brought the cable channel into the fold late last year for $1.25 billion and began a makeover.

Bravo, at 70 million subscribers and growing, is stretching the definition of its appointed genre-arts and entertainment-and has begun to leverage that often-nebulous idea of synergy with its broadcast-side parent. Bravo has carried repurposed content from NBC, such as "Kingpin'' and "Boomtown,'' and will also...

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