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Branding: why graphic design is important; sending a unified message can strengthen customer trust. (Special Report: Printing & Graphics).

Publication: San Diego Business Journal
Publication Date: 26-MAY-03
Format: Online - approximately 757 words
Delivery: Immediate Online Access

Article Excerpt
In baseball, the batter with a keen eye, concentration, and patience learns to judge when his bat should move into the ball spinning quickly toward him.

The crack of the bat on the sweet spot brings satisfaction not only to the batter and his team, but also to the fans who want a home run.

Similar to baseball players, a good designer's eye, concentration, and patience will help strategizing an ongoing design program to strengthen your company's brand.

Branding your company encompasses much more than a logo. Or a product label. The brand is the essence of your company (and/or product). Your brand needs to become what your customers think it is....

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