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How to talk print: a printer''s insight into the language; asking the right questions saves time, money. (Special Report: Printing & Graphics).

Publication: San Diego Business Journal
Publication Date: 26-MAY-03 		Format: Online - approximately 1049 words
Delivery: Immediate Online Access

Article Excerpt
Almost everyone has an opinion, a story, and experience about printing. Some are good, some not so good.

Some of you might be marketing managers, others graphic artists, or trade show coordinators. Whatever your title, you all know what -it takes to get from concept and 'design to delivery of the finished product.

The problem for a print vendor is that some of you know too much, and some of you too little. Some people want to be involved every step of the way or want their hand held while others prefer to remain out of the loop..

* Simple

Guidelines

Here are a few simple ways to make sure you get what you want regardless of your knowledge or your involvement in the project.

* Deadlines. As hard as it seems, try to work backwards from your deadline and always allow an extra day or two for revisions and unforeseen problems.

* You never know...

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