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Lucrative Lottery contract a gamble for ad agencies: newcomers expected to vie with firms jilted this year. (Media).

Publication: San Diego Business Journal
Publication Date: 26-MAY-03 		Format: Online - approximately 909 words
Delivery: Immediate Online Access
Full Article Title: Lucrative Lottery contract a gamble for ad agencies: newcomers expected to vie with firms jilted this year. (Media).(California Lottery)

Article Excerpt
If advertising is supposed to make you look good, why does everyone associated with the California Lottery campaign come out looking so bad?

The $125 million lottery account has become the laughingstock of the ad industry, a dubious distinction solidified last month when it invalidated the results of its review process for the third time in 18 months and was forced to begin the entire exercise all over again.

There is plenty of finger-pointing over the failure of the state to come up with a new vendor, with the agencies blaming lottery officials, who in turn plead they are just misunderstood.

Wherever the blame lies, it is a saga that one commentator at. trade magazine Adweek said exemplifies "everything that's wrong in the advertising business."

That writer, Alison Fahey, blamed the state lottery for being...

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