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Article Excerpt
WALTHAM, Mass. and WASHINGTON -- Combined Solutions Provide Ability to Consumer Goods Organizations to Quickly and Accurately Determine Impact of Trade Promotions, Marketing Programs and New Product Introductions
Demantra, the leading provider of trade promotion management, marketing analytics and supply chain planning solutions, today announced a strategic partnership with Vision Chain, Inc., a provider of demand data software that collects, cleanses, organizes, and publishes retailer point-of-sale (POS) and inventory information for evaluation and analysis throughout the enterprise. Vision Chain's data adaptors will enable Demantra's clients to easily access POS data from the world's largest retailers, in order to monitor sales performance and develop more accurate baseline and promotional forecasts down to the single SKU level.
"There was a time when being able to digest and understand...
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