...ago, but continue to offer several services that they don't want. The good news is that the training industry is responding.

Probably the most important issue is offering a service with tangible results. Too often, our lessons are forgotten weeks, even days, after participants walk out the door. Clients know that and want to see measured return on their investment.

But be careful in how you attack the problem. Clients want to do business with companies that can match the solution to the dilemma. They don't want classroom training if Web-based training can do the job. And they don't want training if bad management is the problem. They crave a partner who can diagnose, recommend, and implement a full range of appropriate solutions....

NOTE: All illustrations and photos have been removed from this article.



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