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Case Study: ACME Truck reps use PDAs, CRM to process sales leads.

Publication: B to B
Publication Date: 05-MAY-03
Format: Online - approximately 515 words
Delivery: Immediate Online Access
Full Article Title: Case Study: ACME Truck reps use PDAs, CRM to process sales leads.(CRM Strategies: customer relationship management)(Acme Truck Line Inc., Accpac International Inc.)

Article Excerpt
Byline: Kathryn Lucero

CHALLENGE: Acme Truck Line Inc. is a flatbed trucking service that transports equipment, materials and supplies. The company, based in Harvey, La., maintains a fleet of 1,300 trucks and specializes in short hauls of 100 to 180 miles. It handles 4,000 loads each week within the Gulf Coast states.

Acme wanted to link its 70 offices, which are scattered throughout the Southeast, with a Web-based application that could streamline its business infrastructure. The...

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