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Prophet Assesses Outlook for Three Products Mainstreaming from Military.

Publication: PR Newswire
Publication Date: 08-MAY-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
SAN FRANCISCO -- SAN FRANCISCO, May 8 /PRNewswire/ -- The public's fascination with the "real thing" (just look at the popularity of reality TV) has pundits predicting boom times for products that have been developed and tested by the military.

Brands garnering attention for their trials by fire are Oakley, with its limited edition Elite Special Forces Standard Issue Assault Boot; HemCon Inc., with its bandage that stops a hemorrhage in minutes; and Gregory Mountain Products' lightweight backpack.

But whether such brands will achieve sustainable success as they seek to extend from the military to the mainstream is the question, according to Michael Dunn, Chief Executive Officer of Prophet, a management consultancy that creates and...

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