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Lorillard Launches Ad Campaign Targeting Cigarette Excise Taxes; ''No Tax ... No Crime'' Initiative Highlights NYC Problems.

Publication: PR Newswire
Publication Date: 08-MAY-03 		Format: Online - approximately 727 words
Delivery: Immediate Online Access

Article Excerpt
-- GREENSBORO, N.C., May 8/PRNewswire/ -- Citing significant increases in crime resulting from New York City's draconian tobacco excise tax increase, Lorillard Tobacco Company today launched a three-state campaign to bring attention to the negative impacts of increases to such levies.

The multifaceted "No Tax ... No Crime" campaign launched this week with billboards, newspaper and radio ads and a website (http://www.notaxnocrime.com/) targeting consumers in Pennsylvania, New Jersey and Delaware -- three states known to be considering excise tax increases.

The campaign focuses on recent studies and news reports that have documented increases in crime and cigarette smuggling to New York City. The campaign also cites...

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