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New BIO Ad Urges Congress to ''Keep the Care in Medicare''.

Publication: PR Newswire
Publication Date: 08-MAY-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
WASHINGTON -- WASHINGTON, May 8 /PRNewswire/ -- As Congress considers Medicare reform, the Biotechnology Industry Organization (BIO) is launching a print ad campaign this week designed to persuade federal legislators to correct the current threat to life-saving medicines that exists for the nation's elderly population. The Centers for Medicare and Medicaid Services (CMS) created the threat when it implemented regulatory changes earlier this year to Medicare's hospital outpatient prospective payment system (OPPS).

"The ad reinforces the message that the...

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