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My shelf life: because fame is fleeting, I''ve lent my name and likeness to a line of salsas. Of course, I''ve been called a dip for years. (The Last Roundup).

Publication: Texas Monthly
Publication Date: 01-JUN-03
Format: Online - approximately 1022 words
Delivery: Immediate Online Access

Article Excerpt
AFTER 25 YEARS OF SINGING "HOMO Erectus" on the road, and after having written eighteen pointy-headed mystery novels, I am now precariously close to becoming known as the salsa magnate of Texas. How did this happen? Will it harm my legacy? Is the salsa any good? These are questions I could be addressing for the rest of my life, so I might as well start now.

Joseph Heller, whom I'm fond of quoting, once said, "Nothing succeeds as planned." If you start out dreaming of becoming a country-music star, then have to reinvent yourself as an author, then find your likeness smiling smugly back at you from a supermarket shelf, it may have the effect of making your entire life appear to be little more than an adventure in attention deficit disorder.

Take one of my competitors, Paul Newman. His peers in Hollywood failed to recognize him with an Academy award for...

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