...questions quickly make informed decisions. While there is a staggering amount of content available from different sources and in different formats, all the content in the world is of little value unless it is trustworthy, easy to access and integrated into the user's work flow.

For the past 30 years commercial search services have invested tremendous resources to license a broad set of content and fine tune the search software, so that professional researchers can obtain either a specific answer to almost any business question or background information to support business decisions. They have successfully built large repositories of premium content underpinned with solid information architecture. Development continues in both of these arenas--more high value content and advanced technology to store, search, and deliver that content.

Now these commercial search services also face the dual challenges of helping client organizations identify a manageable amount of content pertinent to their business to feed into enterprise work flow processes, while making the search interface even easier to use for a client base comprised of knowledge workers cutting across all industries and all functional areas. The extent to which the complexity of a myriad of information acquisition and integration tasks is masked from the ultimate consumer of the information will determine how much of the publisher's or aggregator's content actually surfaces at the desktop of the user and is evident in his/her work products.

A...

NOTE: All illustrations and photos have been removed from this article.



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