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Will the broadband revolution be televised? (Follow the Money).

Publication: EContent
Publication Date: 01-JUN-03
Format: Online - approximately 837 words
Delivery: Immediate Online Access

Article Excerpt
now that household broadband penetration may be approaching 20% and much at-work Web access already comes through fatter pipes, an old argument is being made anew: all media brands need to get a video component. "Five years from now, you will see every major content creator doing content this...

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...way," says Jon Klein, FeedRoom CEO (www.feedroom.com), which boasts 20 million news and information video streams a month for major brands such as NBC, Tribune, and HBO.

Well, maybe. Despite massive interface improvements in consoles (like Klein's excellent FeedRoom) and more fluid, responsive streaming generally online, even those of us who've had fat pipes for the past five years still think twice before clicking on a video clip. Add to that the prohibitive cost structure...

NOTE: All illustrations and photos have been removed from this article.



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