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Handcrafting suits men''s clothier; Martin Greenfield stitches low prices to high quality for rare local success.

Publication: Crain's New York Business
Publication Date: 19-MAY-03
Format: Online - approximately 613 words
Delivery: Immediate Online Access
Full Article Title: Handcrafting suits men''s clothier; Martin Greenfield stitches low prices to high quality for rare local success.(Special Report: Small Business)(ready-to-wear suits)

Article Excerpt
Byline: erika rasmusson

In his very first meeting with Claudio Del Vecchio, the new owner of Brooks Brothers, Martin Greenfield did something many entrepreneurs would never have dared.

To demonstrate that he was indeed the man to make Brooks' new line of ready-to-wear suits, Mr. Greenfield asked Mr. Del Vecchio to take off his coat, and then spent several minutes pointing out its flaws.

"It was a pretty easy choice,'' says Mr. Del Vecchio of his decision two years ago to have Brooklyn-based Martin Greenfield Clothiers Inc. make his new Golden...

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