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A new rival for bet? Radio One, Comcast to launch black-oriented cable channel. (Business News).

Publication: Black Enterprise
Publication Date: 01-APR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Broadcast company Radio One Inc. and cable giant Comcast Corp. are joining forces to create what some insiders believe eventually become a legitimate contender to Black Entertainment Television's dominance of the African American TV market.

Radio One will invest $70 million into the joint venture with Comcast contributing $60 million. Each company will hold slightly less than 40% of the network, while other unnamed investors will control the balance. The new network is slated to launch this summer.

But despite industry insiders' opinions, Radio One CEO Alfred C. Liggins III is saying his newest creation is radically different from BET rather than its competitive nemesis. "We're going to be more adult-focused. We won't be heavily focused on music videos," he says....

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