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KING OF THE HILL.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 30-MAR-03 		Format: Online - approximately 1110 words
Delivery: Immediate Online Access
Full Article Title: KING OF THE HILL.(Business)(Eugene-based Sport Hill emerges as a leader in running and cross country ski wear)

Article Excerpt
Byline: Joe Harwood The Register-Guard

Standing at the head of a line of SportHill faithful 50 people deep while the rising sun inched its way into the eastern sky, Ardas Khalsa reflected for a moment and then rattled off four words.

"Good quality. Excellent quality," Khalsa said when asked why she arose before 6 a.m. to be first in the door at Eugene-based SportHill's annual warehouse sale.

"I'm totally sold on their quality and durability," Khalsa said. "The stuff I bought a couple years ago still looks new."

Like Khalsa, the remarkably fit-looking bunch of bargain hunters behind her arose at a decidedly uncivilized hour to rummage for discounts of 50 percent or more on the company's athletic apparel.

Susan Dwoskin, another SportHill loyalist, calculated her household owns more than a dozen of the company's garments. The "outrageous bargains" available at the yearly sale, along with the need to outfit two active teenage sons, brought her to SportHill's McKinley Street headquarters in search of cycling,...



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