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''84 success pitched to connect with Tiger fans; Marketing shifts to nostalgia.

Publication: Crain's Detroit Business
Publication Date: 31-MAR-03
Format: Online - approximately 905 words
Delivery: Immediate Online Access
Full Article Title: ''84 success pitched to connect with Tiger fans; Marketing shifts to nostalgia.(Cover Story)

Article Excerpt
Byline: Jennette Smith

The Detroit Tigers are banking on 1984 oldies and special promotions to interest fans while the team goes through another retooling.

Heroes from the 1984 championship team - Alan Trammell, Kirk Gibson and Lance Parrish - all will be in uniform today when the Tigers play their Opening Day game in Detroit against the Minnesota Twins.

But they'll be on the bench coaching, not hitting the home runs and turning the double plays that Tigers fans wish to see a lot more of this season than last.

It says loads about the state of the current team that ex-players, not current players, are out front in marketing materials.

Trammell, the new manager, has his face on the new season schedule and other printed materials. Gibson, Trammell and Parrish, along with hitting...

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