Home | Business News | Browse by Publication | P | PR Newswire

Rolling Stone, Us Weekly and Men''s Journal Join Experian''s Co-Op Database; Experian''s Cooperative Publishing Database CircBase Optimizes Magazine Subscriber Names for Prospecting.

Publication: PR Newswire
Publication Date: 01-APR-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
COSTA MESA, Calif. -- COSTA MESA, Calif., April 1 /PRNewswire/ -- Experian(R), a global business solutions company, today announced that magazine publisher Wenner Media has joined Experian's CircBase(SM) database, the industry-leading cooperative database for publishers. Wenner Media is the owner of Rolling Stone, the flagship music publication that remains a pop culture icon, men's lifestyle magazine Men's Journal and entertainment title Us Weekly.

CircBase allows Wenner to optimize highly responsive names from hundreds of participating publications. The CircBase Publisher Database includes millions of households...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from PR Newswire
Turks and Caicos Islands Tourist Board Tells Visitors to Get Lost., April 01, 2003
Intesource Announces Agreement With Foodland Super Market, Ltd. Hawaii..., April 01, 2003
Artesyn Technologies Secures Long-Term Credit Facility From Fleet Capi..., April 01, 2003
Texas Association Against Sexual Assault Intensifies Programs to Mark ..., April 01, 2003
Supreme Court Hears Oral Arguments to Abolish Race-Based College Prefe..., April 01, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.