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Calzado alta tecnologia: Adidas. (Panorama publicitario).

Publication: Siempre!
Publication Date: 09-MAR-03 		Format: Online - approximately 260 words
Delivery: Immediate Online Access
Full Article Title: Calzado alta tecnologia: Adidas. (Panorama publicitario).(Adidas Mexico presenta su nueva linea de calzado deportivo )(Articulo breve)

Article Excerpt
En conferencia de prensa, Adidas México dio a conocer sus estrategias de negocio y mercadotecnia para el año 2003. De igual forma se presentó la nueva línea "Primavera-Verano" del zapato deportivo a3 (al cubo).

Durante su discurso de bienvenida, el ingeniero Mario Cuevas P., director general, comentó: "Desde su...

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