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Mixed reviews for straightline. (Service Center News).

Publication: Metal Center News
Publication Date: 01-MAR-03 		Format: Online - approximately 736 words
Delivery: Immediate Online Access
Full Article Title: Mixed reviews for straightline. (Service Center News).(U.S. Steel Corp., metals distribution)

Article Excerpt
Despite millions in losses during their first full year of operation, officials from Straightline Source maintain that their new-business launch is proceeding largely according to plan. Meanwhile, many traditional service center executives view Straightline as an occasional competitor, but not much of a long-term threat.

Straightline was launched in October 2001 by U.S. Steel Corp. as a way for the giant producer to sell directly to smaller customers--in competition with its existing distributors--through a network of processing, supply and logistics partners linked together on a single technology platform. The company claims to have recruited more than 700 active customers across 34 states, primarily in the eastern half of the...

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