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KPBS-TV tops fund-raising goal in March. (Media & Marketing).

Publication: San Diego Business Journal
Publication Date: 28-APR-03 		Format: Online - approximately 179 words
Delivery: Immediate Online Access
Full Article Title: KPBS-TV tops fund-raising goal in March. (Media & Marketing).(advertising campaign)(Brief Article)

Article Excerpt
A recent KPB S-TV fund-raising campaign, which earned $876,859, not only topped the public broadcasting station's goal by $200,000, it also served as a barometer of viewer interest in new programming.

The campaign, conducted during mid-week and weekend programming for 24 days ending March 16, brought in 4,792 pledges...

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