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Voices of Real Subscribers Tell OnStar Story in Radio Ad Campaign.

Publication: PR Newswire
Publication Date: 29-APR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
TROY, Mich. -- TROY, Mich., April 29 /PRNewswire/ -- OnStar's "real-world" advertising campaign uses true stories, in the subscribers' own voices, to demonstrate the benefits of OnStar's safety and security services.

The ad campaign and the need for marketing is the subject of the keynote speech by Tony DiSalle, OnStar vice president of Sales, Services and Marketing, at today's opening session of Telematics Update Detroit 2003 at Cobo Hall.

The new radio ads use the actual recording of a subscriber's call to an OnStar advisor in critical on-road situations as well as normal travel needs. OnStar has turned to radio for the major focus of its safety and security advertising messages for several reasons -- it's effective,...

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