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Multimedia News Release: Corporations and Associations Embrace New Tool to Communicate with Key Audiences; Multimedia News Release is adopted by Six Flags Magic Mountain, SICOR Inc., and the American Dental Association as new communications platform.

Publication: PR Newswire
Publication Date: 24-APR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- NEW YORK, April 24 /PRNewswire/ -- Corporations and associations are embracing the Multimedia News Release (MNR), a communication vehicle created by MultiVu, a PR Newswire company, which allows companies to combine numerous content assets integrated into a single multimedia platform as a new means of visually communicating with multiple audiences worldwide, the Company announced today.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/10710/

"The MNR is helping to morph the traditional text press release into a highly effective communications tool that allows a company to visually communicate its news and product information to a variety of audiences," said Tim Bahr, president of MultiVu, a PR Newswire company.

The Multimedia News Release (MNR) enables companies to deliver 'visually' robust messages, simultaneously reaching traditional audiences such as the media and financial community and other...

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