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'The Menu' Serving Up Placements; Saturday Show Aimed at Teens Criticized for Heavy Mixing of Marketing With Content.

Publication: TelevisionWeek
Publication Date: 28-JUN-04
Format: Online - approximately 309 words
Delivery: Immediate Online Access
Full Article Title: 'The Menu' Serving Up Placements; Saturday Show Aimed at Teens Criticized for Heavy Mixing of Marketing With Content.(Media & Technology)

Article Excerpt
Byline: James Hibberd

Fox Broadcasting has rolled out a Saturday morning teen show that gives marketers an unprecedented degree of interaction with the show's content. Called "The Menu,'' the half-hour program is billed as a rundown of the latest in teen popular culture, fashion and sports.

But the program...

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