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Guest Commentary: We Need Better TV Role Models for Kids.

Publication: TelevisionWeek
Publication Date: 28-JUN-04 		Format: Online - approximately 873 words
Delivery: Immediate Online Access
Full Article Title: Guest Commentary: We Need Better TV Role Models for Kids.(Press Room)

Article Excerpt
Byline: Bill Weber

Comcast is in talks with PBS, Sesame Workshop and HIT Entertainment to create a new pay TV network for kids. But if the news reports are correct, what they are planning sounds more like a way to monetize all the reruns sitting in their vaults than a new mission to serve children.

If there is no child-centered rationale behind the venture, then many of the industry's experts and competitors in the children's television industry are right to be suspicious. The current kids networks-Nickelodeon, Cartoon Network, Discovery Kids, Disney Channel, etc.-all have specific personalities. All use extensive research to deliver wish fulfillment, fantasy and escapist shows that hit a chord with children. All offer terrific shows that draw sizable audiences. And all are free or on basic cable....

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