Home | Business News | Browse by Publication | T | TelevisionWeek

Building a Following for New 'Entourage'; HBO Hopes On-Demand Teaser Release Will Generate Early Buzz.

Publication: TelevisionWeek
Publication Date: 28-JUN-04
Format: Online - approximately 576 words
Delivery: Immediate Online Access
Full Article Title: Building a Following for New 'Entourage'; HBO Hopes On-Demand Teaser Release Will Generate Early Buzz.(TV Currents)

Article Excerpt
Byline: Daisy Whitney

While other networks discuss how to promote new shows in the ever more fragmented media environment, HBO is planning to generate early buzz for its new scripted series "Entourage'' by offering a sample through its on-demand service and in other innovative ways.

This strategy marks the first time HBO has offered a teaser of a new show on demand before the show's premiere. "Entourage'' premieres July 18 on the pay service.

Starting in the first week of July, HBO will deliver the...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from TelevisionWeek
Guest Commentary: We Need Better TV Role Models for Kids.(Press Room), June 28, 2004
TV Station Sales in Doldrums; Ownership Ruling Expected to Further Del..., June 28, 2004
McEnroe Has New Racket at CNBC.(TV Currents), June 28, 2004
Dereg Ruling's Long-Term Effect; Senate Action, Court Decision Hamstri..., June 28, 2004
Syndie Scoring Price Increases; Upfront Follows Network Pattern.(TV Cu..., June 28, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.