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'Newlyweds: Nick and Jessica'; Tina Exarhos Executive VP, marketing, MTV, MTV2; Kevin Mackall, Senior VP, on-air promotions, MTV; and Joe Armenia, VP, music marketing and promotions, MTV.

Publication: TelevisionWeek
Publication Date: 21-JUN-04 		Format: Online - approximately 591 words
Delivery: Immediate Online Access
Full Article Title: 'Newlyweds: Nick and Jessica'; Tina Exarhos Executive VP, marketing, MTV, MTV2; Kevin Mackall, Senior VP, on-air promotions, MTV; and Joe Armenia, VP, music marketing and promotions, MTV.(Special Report: Promax&BDA Awards)

Article Excerpt
Byline: Christopher Lisotta Special to TelevisionWeek

Three of the many truths learned from MTV's "Newlyweds: Nick and Jessica": Chicken of the Sea isn't made from chicken; buffaloes don't have wings; and just because you're pretty, rich and wildly successful doesn't mean an audience can't relate to you.

The first two nuggets of wisdom come from Jessica Simpson herself. For the third, the new Mrs. Lachey had some help from MTV's marketing and promotion department. Tina Exarhos, MTV's executive VP, marketing, and Kevin Mackall, the network's senior VP,...

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