...recent ad depression finally spawned some genuinely interesting experiments in transforming market intelligence into a unique value add for online publishers' ad programs. Sites as different as gaming network IGN.com and CondeNet's foo-foo fashion haven Style.com are beginning to leverage the knowledge they gain about their audiences' product preferences, tastes, and even buying intentions into products that distinguish online marketing from just about any other platform.

"The industry has come a long way," says Mark Jung, CEO of...

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