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...seizes the right to coin the names. In a reality made of language, the people who get to name things have psychological ownership of those things. Couples name their pets and children, Madison Avenue names the products that dominate our desires..."
While printed books pre-dated Gutenberg by thousands of years, his name is practically synonymous with their widespread availability. But in publishing's digital age, e-terms emerge from the ether, many vanishing as mysteriously as they appeared. It's as if, given the infinite number...
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