Home | Business News | Browse by Publication | H | Health Care Strategic Management

Community Health Network finds success with customer relationship management pilot project. (Worth Reading).

Publication: Health Care Strategic Management
Publication Date: 01-APR-03 		Format: Online - approximately 585 words
Delivery: Immediate Online Access

Article Excerpt
As marketing gurus everywhere know, it's much less expensive to keep an existing customer than it is to go out and recruit a new one. Still, it's often less than clear how to best keep those existing customers happy.

Indianapolis-based Community Health Network (CHN) may have found a workable model based upon early results of a six-month pilot patient retention project that began in July 2002 and ended in January. The project, conducted via direct mail on behalf of some members of the group practices owned...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Health Care Strategic Management
Study in Health Affairs predicts health care spending will roughly dou..., April 01, 2003
Expert: hospital target market area must be continually re-evaluated. ..., April 01, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.